Iklan Game 8 Ball Pool dan Pengetahuan Produk (Studi Deskriptif Kualitatif Pada Gamers di Medan)

Taufiq Athwinsa

Abstract


The research is titled as 8 Ball Pool Game Advertisement and Product Knowledge (Qualitative Descriptive Study on gamers in Medan) that focuses on the effectiveness of the advertisement in 8 Ball Pool game and the product knowledge. The goal is to know the effectiveness of advertisement in 8 Ball Pool and knowledge of informants of the product. This research uses qualitative methodology in descriptive form. Data collection techniques are done by doing in-depth interviews to 8 Ball Pool game players. Research subjects in this study contains five informants, with the names: Ampang Sagala, Willy, Ryan Aprilliandi, Hasbi Aulia, and Asril. Data analysis techniques, by reducing data, presenting data and drawing conclusions. The research was done in July 19, 2017 until August 20, 2017. The findings of this research indicates several types of adverts presented from 8 ball pool to its users such as online game advertising and products or services. The ads can be seen by the players of the 8 Ball Pool online game is ineffective in attracting users of 8 ball pool online games to buy and download the advertised products.

Keywords


Advertisement; Aidda Theory; Gamers.

Full Text:

PDF

References


Barus, R.K.I. (2015). Pemberdayaan Perempuan melalui Media Sosial, Jurnal Simbolika: Research and Learning in Comunication Study, 1 (2): 118-128

Bungin, B. (2008). Penelitian Kualitatif Komunikasi, Ekonomi, Politik. Jakarta: Kencana.

Damanik, M.V.R. Nasution, M.H.T. & Sembiring, W.M. (2018). Hubungan Antara Pelayanan Pengurusan Sertifikasi Tanah dan Tingkat Kepuasan Masyarakat. PERSPEKTIF, 7 (1): 30-34

Daud, A. Suharyanto, A. Diawati, P. Nguyen, P.T., Shankar, K. (2019). A Quantitative Analysis of Portfolio Governance Management for Product Innovation in Organization Management Systems, Religación. Revista de Ciencias Sociales y Humanidades, 4(19): 413-418.

Effendy, O.U. (2006). Ilmu Komunikasi: Teori dan Praktek. Bandung: PT. Remaja Rosdakarya.

Hidayat, T.W.H. (2015). Analisis Berita Kesehatan di Media Massa terhadap Pelayanan Publik, Jurnal Simbolika: Research and Learning in Comunication Study, 1 (2): 142-157

Idrus, M. (2009). Metode Penelitian Ilmu Sosial. Yogyakarta: Erlangga.

Liliweri, A. (2013). Komunikasi Serba Ada Serba Makna. Jakarta: Kencana Prenada Media Group.

Lubis, F. R. A., Suharyanto, A., Effendy, R., Meidasari, V. E., & Shahnaz, L. (2020). Role of Facebook Advertising in Promoting Tourism in Asia. International Journal of Psychosocial Rehabilitation, 24(1).

Muda, I. (2015). Komunikasi Lintas Etnis di Pulau Weh-Sabang, Jurnal Simbolika: Research and Learning in Comunication Study, 1 (2): 158-165

Ritonga, S.A. dan Effiati J.H. (2016). Komunikasi Interpersonal Guru dan Siswa dalam Mengembangkan Bakat dan Kreativitas Anak Autis di SLB Taman Pendidikan Islam (TPI) Medan, Jurnal Simbolika: Research and Learning in Comunication Study. 2 (2): 188-199

Severin dan Tankard. 2007. Teori Komunikasi: Sejarah, Metode, dan terapan didalam Media Massa. Jakarta: Kencana.

Siahaan, W.C. Hendra, Y. & Matondang, A. (2017). Strategi Komunikasi Pemasaran PT. OPPO Indonesia dalam Meningkatkan Citra Smartphone OPPO. PERSPEKTIF, 6 (1): 8-12.

Sugiyono. (2016). Metode Penelitian: Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Sunarto. (2006). Pengantar manajemen Pemasaran. Yogyakarta: Ust pres.

Vardiansyah, D. (2004). Pengantar Ilmu Komunikasi, Bogor: Ghalia Indonesia

Waridah, (2016) Berkomunikasi Dengan Berbahasa Yang Efektif dapat Meningkatkan Kinerja, Jurnal Simbolika: Research and Learning in Comunication Study. 2 (2): 231-239

Waridah. (2017). Penggunaan Bahasa dan Variasi Bahasa dalam Berbahasa dan Berbudaya, Jurnal Simbolika: Research and Learning in Comunication Study, 1 (1): 84-92

Widjaja, A.W. (2000). Ilmu Komunikasi. Jakarta: Bina Aksara

Sumber Internet :

(http://blog.miniclip.com/2013/02/21/8-ball-pool-story/) Diakses pada tanggal 26 maret 2017 pada pukul 16.20 WIB

(http://corporate.miniclip.com/about/where-we-are/) Diakses pada tanggal 26 maret 2017 pada pukul 16.20 WIB

(http://corporate.miniclip.com/advertising/). Diakses pada tanggal 26 Maret 2017 pada pukul 16.20 WIB

(http://student.cnnindonesia.com/edukasi/20170426104333-445-210173/teknologi-untuk-bonus-demografi). Diakses pada tanggal 14 mei 2017 pada pukul 21.29 WIB

(http://www.businessinsider.com/miniclip-2011-1?IR=T) Diakses pada tanggal 26 maret 2017 pada pukul 16.20 WIB

(http://www.miniclip.com/games/genre-23/top-100/en/#t-n-H) Diakses pada tanggal 26 maret 2017 pada pukul 16.20 WIB




DOI: https://doi.org/10.31289/jipikom.v3i2.542

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)

Fakultas Ilmu Sosial dan Politik
Universitas Medan Area
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License