Pengembangan Model Komunikasi Pariwisata Berbasis Kearifan Lokal di Kawasan Kampung Ulos Hutaraja

uliasi patricia siahaan, Abdul Harris

Abstract


Ulos Hutaraja Village has great potential as a tourist destination based on the local wisdom of the Batak people. However, its management faces communication challenges that cause tourists to lack understanding of the cultural values conveyed. This study aims to analyze the development of a tourism communication model based on local wisdom in the Ulos Hutaraja Village Area. This study uses a qualitative exploratory method with in-depth interview techniques, participatory observation, and documentation studies. The analysis was carried out with a thematic approach and data triangulation to increase the validity of the findings. The results of the study show that tourism communication in Ulos Hutaraja Village is carried out through interpersonal communication, group communication, and digital communication. Interpersonal communication allows for direct interaction between tourists and ulos artisans, while group communication becomes a means of stakeholder coordination. Digital communication is used for promotion and education, but it still faces technological gaps and limited access for local communities. Other obstacles include limitations in the delivery of cultural narratives and differences in interests between parties. Therefore, a more effective communication model is needed to increase community involvement and maintain the preservation of Batak culture in tourism.

Keywords


Batak Culture; Local Wisdom; Kampung Ulos Hutaraja; Tourism Communication; Cultural Tourism.

Full Text:

PDF

References


Arikunto, S. (2010). Prosedur Penelitian: Suatu Pendekatan Praktik. Rineka Cipta.

Baiti, N. T., Hasibuan, E. J., & Suharyanto, A. (2020). Persepsi Pasien Tentang Komunikasi Interpersonal Front Desk dalam Pelayanan Pelanggan di Rumah Sakit Sumatera Eye Center Medan. Jurnal Ilmu Pemerintahan, Administrasi Publik, Dan Ilmu Komunikasi (JIPIKOM), 2(2), 86–94. https://doi.org/10.31289/jipikom.v2i2.337

Creswell, J. W. C. dan J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications.

Firmansyah, A. H. (2021). Peran Media Sosial Dalam Promosi Perpustakaan. … Dan Perpustakaan Kajian Budaya Media …, 9(1), 45–58. https://www.academia.edu/download/87331121/PROSIDING_ISU_ISU_INFORMASI_KONTEMPORER.pdf#page=28

Gudykunst, W. B. (2005). Anxiety/Uncertainty Management (AUM) Theory: Current Status. In D. W. B. Gudykunst (Ed.), Theorizing About Intercultural Communication (pp. 281–322). SAGE Publications.

Harefa, T. (2022). Strategi Pengelolaan Pariwisata Berbasis Komunitas Lokal di Indonesia. Rajawali Pers.

Hutabarat, R. (2020). Sinergi Pemerintah dan Masyarakat dalam Pengembangan Pariwisata Budaya di Indonesia. Alfabeta.

Hutagalung, B. (2022). Peran Media Digital dalam Mempromosikan Pariwisata Berbasis Kearifan Lokal. Jurnal Media Dan Budaya, 8(1), 112–126.

Janitra, P. A., Prihandini, P., & Aristi, N. (2021). Pemanfaatan Media Digital Dalam Pengelolaan. Pemanfaatan Media Digital Dalam Pengelolaan Kesehatan Mental Remaja Di Era Pandemi, 20(1), 18–23.

Liliweri, A. (2020). Dasar-Dasar Komunikasi Antar Budaya. Pustaka Pelajar.

Machado-da-Silva, C. L. (2003). Qualitative research & evaluation methods. In Revista de Administração Contemporânea (Vol. 7, Issue 2). SAGE Publications. https://doi.org/10.1590/s1415-65552003000200018

Maharani, D. (2019). Motivasi Wisatawan dalam Mengunjungi Destinasi Wisata Budaya. Penerbit ITB.

Nash, D. (1991). The tourist gaze. In Tourism Management (Vol. 12, Issue 3). SAGE Publications. https://doi.org/10.1016/0261-5177(91)90017-n

Nasrullah Rulli. (2012). Komunikasi Antarbudaya Di Era Siber. Simbiosa Rekatama Media.

Nasution, A. (2021). Strategi Pariwisata Berkelanjutan Berbasis Kearifan Lokal. Universitas Negeri Medan Press.

Rahmawati, L. (2021). Interaksi Langsung sebagai Strategi Komunikasi dalam Pelestarian Budaya di Desa Wae Rebo, Nusa Tenggara Timur. Jurnal Komunikasi Budaya, 9(2), 123–137.

Sari, M. (2021). Pendekatan Edukatif dalam Komunikasi Pariwisata: Studi Kasus Kampung Batik Laweyan, Solo. Jurnal Pendidikan Dan Kebudayaan, 23(4), 211–225.

Simanjuntak, M. (2022). Dinamika Budaya dalam Pariwisata Tradisional di Indonesia. Jurnal Pariwisata Nusantara, 5(2), 99–113.

Sinaga, R. (2021). Strategi Komunikasi dalam Pengelolaan Destinasi Wisata Budaya di Sumatera Utara. Universitas Negeri Medan Press.

Sugiyarto, S., & Amaruli, R. J. (2018). Pengembangan Pariwisata Berbasis Budaya dan Kearifan Lokal. Jurnal Administrasi Bisnis, 7(1), 45–52.

Tambunan, D. (2020). Peran Keterampilan Komunikasi Masyarakat Lokal dalam Membangun Pengalaman Wisata Autentik: Studi pada Wisata Budaya di Toraja. Jurnal Ilmu Komunikasi, 15(1), 99–112.

Tambunan, T. (2021). Hambatan Bahasa dalam Pemahaman Budaya Lokal oleh Wisatawan: Sebuah Kajian. Jurnal Komunikasi Antarbudaya, 8(3), 56–70.

Yudhistira, A. (2020). Penerapan Storytelling dalam Meningkatkan Pengalaman Wisatawan di Desa Penglipuran, Bali. Jurnal Pariwisata Dan Komunikasi, 12(3), 45–58.




DOI: https://doi.org/10.31289/jipikom.v7i1.5888

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)

Fakultas Ilmu Sosial dan Politik
Universitas Medan Area
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License