Peran Media Sosial Instagram Dalam Mempengaruhi Pilihan Politik Pemilih Muda Pada Pemilu Gubernur Sumatera Utara 2024

M Aqsal

Abstract


Young voters in North Sumatra have a strategic role in determining the results of the 2024 Governor Election. Along with the increasing use of social media, Instagram has become one of the main platforms in disseminating political information and shaping the preferences of young voters. This study aims to analyze the role of Instagram in influencing the political choices of young voters as well as identify the impact of political content spread on the platform. Using a qualitative approach with a case study method, data was collected through in-depth interviews, content observations, and documentation of political interactions on Instagram. The results of the study show that Instagram plays an important role in increasing young voter engagement through engaging visual content, interactive features, and faster access to political information. However, challenges such as political polarization, echo chambers, and the spread of disinformation are obstacles in its use. To optimize Instagram's role in political campaigns, more effective communication strategies, increased digital literacy, and efforts to create healthier discussion spaces are needed. With the right approach, Instagram can be an effective tool in increasing the political participation of young voters and strengthening digital democracy in the modern era.

Keywords


Instagram; Young Voters; Digital Politics; Campaign; 2024 North Sumatra Governor Election

Full Text:

PDF

References


Astari, N. (2021). Sosial Media Sebagai Media Baru Pendukung Media Massa untuk Komunikasi Politik dalam Pengaplikasian Teori Agenda Setting: Tinjauan Ilmiah pada Lima Studi Kasus dari Berbagai Negara. Jurnal Teknologi Dan Sistem Informasi Bisnis, 3(1), 131–142. https://doi.org/10.47233/jteksis.v3i1.190

Budiardjo, M. (2020). Peran Media Sosial dalam Kampanye Politik di Indonesia. In Jurnal Komunikasi Politik (Vol. 12, Issue 3). Penerbit Media Komunikasi.

Friedman, J. (2016). The Nature and Origins of Mass Opinion Reconsidered. In The Nature and Origins of Mass Opinion Reconsidered. Cambridge University Press. https://doi.org/10.4324/9781315766683

Hidayat, R. (2021). Dampak Interaksi Media Sosial terhadap Partisipasi Politik Pemilih Muda. Jurnal Sosial Media Dan Politik, 8(1), 45–58.

Indonesia, L. S. (2020). Pemilih Muda dan Media Sosial: Membangun Partisipasi Politik di Era Digital. LSI.

Juditha, C. (2019). Buzzer di Media Sosial Pada Pilkada dan Pemilu Indonesia Buzzer in Social Media in Local Elections and Indonesian Elections. Prosiding Seminar Nasional Komunikasi Dan Informatika, 3, 199–212.

Kurniawan, A. (2018). Instagram sebagai Alat Kampanye Politik pada Pemilu 2019. Jurnal Komunikasi Digital, 8(1), 40–51.

Kurniawati, D. (2023). Analisis Framing ANALISIS FRAMING CURI START KAMPANYE ANIES BASWEDAN SEBAGAI CALON PRESIDEN 2024 DI MEDIA DETIK. COM. JURNAL ILMU SOSIAL DAN ILMU POLITIK, 5(1), 1147–1181.

Levine, M. (2021). The Power of Digital Communication in Political Campaigns. Journal of Digital Politics, 5(3), 245–257.

Nugroho, Y. (2019). Instagram dalam Kampanye Politik: Studi Kasus Pemilu 2019. Jurnal Ilmu Komunikasi, 13(2), 89–105.

Nur Wardhani, P. S. (2018). Partisipasi Politik Pemilih Pemula dalam Pemilihan Umum. Jupiis: Jurnal Pendidikan Ilmu-Ilmu Sosial, 10(1), 57. https://doi.org/10.24114/jupiis.v10i1.8407

Pratama, R. (2022). Pengaruh Media Sosial terhadap Pilihan Politik Pemilih Muda di Pemilu. Jurnal Komunikasi Politik, 17(1), 1–15.

Rosdiana, A. C., & Suryaningtyas, A. A. (2024). Politik Identitas dalam Kampanye Politik Ganjar Pranowo Menjelang Pilpres 2024. Jurnal Audiens, 5(1), 77–90. https://doi.org/10.18196/jas.v5i1.336

Shirky, C. (2008). Here comes everybody: the power of organizing without organizations. In Choice Reviews Online (Vol. 46, Issue 02). Penguin Press. https://doi.org/10.5860/choice.46-1205

Sugiyono. (2019). Metode Penelitian Kuantitatif.

Sunstein, C. R. (2001). Republic.com. Princeton University Press.

The Role of Social Media in Political Polarization. (2020). Journal of Political Communication, 8(4), 321–340.

Vitak, J. (2011). Online Political Participation: Exploring the Role of Social Media in Political Participation. Journal of Social Media Studies, 2(1), 22–35.

Wright, S., & Street, J. (2007). Democracy, deliberation and design: The case of online discussion forums. New Media and Society, 9(5), 849–869. https://doi.org/10.1177/1461444807081230

Zúñiga, H. G. (2017). Social Media Use for Political Participation: An Analysis of the Political Information Environment in the Digital Age. Journal of Communication, 67(3), 229–248.




DOI: https://doi.org/10.31289/jipikom.v7i1.5853

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)

Fakultas Ilmu Sosial dan Politik
Universitas Medan Area
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License