Analisis Saluran Pemasaran Kelapa Sawit Rakyat Di Kelurahan Pematang Pudu Kecamatan Mandau Kabupaten Bengkalis

Dicky Fernando Sitompul, Khairul Saleh

Abstract


The Objectives of the research are 1) to find out the marketing channels for smallholder oil palm in Pematang Pudu Village, Mandau District, Bengkalis Regency, 2) To find out the marketing margin and Farmer’s Share of smallholder oil palm marketing channels in Pematang Pudu Village, Mandau District, Bengkalis Regency, 3) To find out how level of efficiency of community coconut marketing channels in Pematang Pudu Village, Mandau District, Bengkalis  Regency. The research method used was observation and direct interviews with respondents using a list of questions (questionnaire). The sampling technique in this research is purposive and snowball sampling where the population of farmers is 191 farmers, the sample was taken using the Sovlin formula, namely 36 farmers, 6 collecting traders, and 1 wholesaler. The research  results show that there are 2 marketing channels, the first channel with a marketing margin of IDR 200/Kg, with a Farmer’s Share of 80%. Then it is said to be efficient because the marketing efficiency results are 8% < 50%. Second Marketing Channel with a marketing margin of IDR 200/Kg, with a Farmer’s Share of 90%, then it is said to be efficient because the marketing efficiency results are 10% < 50%.

Keywords


Palm oil; Marketing Channel; Margin and Farmer’s Share; Marketing Efficiency.

Full Text:

PDF

References


Abdina, M. F. (2019). Analisis Dampak Perkebunan Kelapa Sawit Terhadap Sosial Dan Ekonomi Masyarakat di Kabupaten Asahan. Journal of Education, Humaniora and Social Sciences (JEHSS), 2(2), 286–306. https://doi.org/10.34007/jehss.v2i2.109

Br Bangun, R. H. (2017). Kajian Potensi Perkebunan Rakyat di Provinsi Sumatera Utara Menggunakan Location Quetiont dan Shift Share. Jurnal Agrica, 10(2), 103. https://doi.org/10.31289/agrica.v10i2.1159

Cahyadi, Y., Lubis, Y., & Lubis, S. (2021). Pengaruh Kepuasan dan Motivasi Kerja Karyawan terhadap Etos Kerja serta Implikasinya terhadap Kinerja Karyawan Pelaksana Pada Kebun dan Pabrik Kelapa Sawit PTPN III. AGRISAINS: Jurnal Ilmiah Magister Agribisnis, 3(1), 11–22. https://doi.org/10.31289/agrisains.v3i1.411

Fadhli, M. R. & M. (2023). Dampak Agrowisata Paloh Naga Dalam Pemberdayaan Ekonomi Masyarakat. Journal of Social Work and Social Services, 04(2), 85–92. https://jurnal.umj.ac.id/index.php/khidmatsosial/article/view/19910/9743

Fauzi, & Arif. (2019). Budidaya dan Pemanfaatan Hasil dan Limbah Analisis Usaha dan Pemasaran Kelapa Sawit. In Penebar Swadaya Jakarta (pp. 1–181).

Harianti, L., Polewangi, Y. D., & Silviana, N. A. (2022). Penentuan Komoditi Unggulan Kabupaten Serdang Bedagai dengan Aplikasi Metode Location Quotient (LQ). Journal of Industrial and Manufacture Engineering, 6(2), 165–170. https://doi.org/10.31289/jime.v6i2.7766

Hulu, F., & Mardayanti, I. (2022). Peranan Kantor Pertanahan dalam Perlindungan Lahan Pertanian Pangan Berkelanjutan di Kota Tebing Tinggi. Journal of Education, Humaniora and Social Sciences (JEHSS), 5(2), 977–984. https://doi.org/10.34007/jehss.v5i2.1340

Hutabarat, S., & others. (2019). Optimalisasi pemanfaatan lahan perkebunan kelapa sawit di Riau. Unri Conference Series: Agriculture and Food Security, 1, 46–57.

Juliza Hidayati Ani Suryani Anas Miftah Fauzi Sugiharto, S. (2016). Identifikasi Revitalisasi Perkebunan Kelapa Sawit Di Sumatera Utara. Journal of Agroindustrial Technology, 26(3), 255–265.

Kusmiarti, P. (2020). Implementasi Etika Bisnis Dan Good Corporate Governance pada Perkebunan Kelapa Sawit PT. Bumitama Gunajaya Agro. Jurnal Ilmu Manajemen Terapan, 1(3), 196–210.

Lambok, M., Sitorus, F., Akoeb, E. N., Sembiring, R., & Siregar, M. A. (2020). Peningkatan Produksi Crude Palm Oil Melalui Kriteria Matang Panen Tandan Buah Segar untuk Optimalisasi Pendapatan Perusahaan. Jurnal Ilmiah Magister Agribisnis, 2(1), 26–32. http://jurnalmahasiswa.uma.ac.id/index.php/agrisains

Murjoko, A. (2017). Analisis Ekspor Komoditas Perkebunan Unggulan Indonesia: Kelapa Sawit, Karet, Kelapa, Kopi, dan Kakao. Jurnal Ekonomi Dan Kebijakan Publik, 4(1), 15–28.

Najmi, N. L., Suharno, S., Fariyanti, A., & others. (2019). Status keberlanjutan pengelolaan perkebunan inti rakyat kelapa sawit berkelanjutan di Trumon, Kabupaten Aceh Selatan. Forum Agribisnis: Agribusiness Forum, 9(1), 53–68.

SAPUTRA, N. (2024). Pemasaran TBS Kelapa Sawit di Desa Setiris, Kecamatan Maro Sebo, Kabupaten Muaro Jambi. Agrobisnis.

Siahaan, S. H. (2016). Analisis Klaster Industri Dalam Perspektif Manajemen Rantai Pasokan Perkebunan Kepala Sawit Di Provinsi Sumatera Utara. Jurnal Ekonomi & Kebijakan Publik, 7(2), 201–213.

Suryadi, S., Dharmawan, A. H., & Barus, B. (2020). Ekspansi perkebunan kelapa sawit: persoalan sosial, ekonomi dan lingkungan hidup (Studi Kasus Kab. Pelalawan, Riau). Jurnal Ilmu Lingkungan, 18(2), 367–374.

Suyatno, R. (2010). Masa Depan Perkebunan Kelapa Sawit Indonesia. In Kanisius. Yogyakarta (ID) (p. 255).

Syahza, A. (2007). Percepatan pemberdayaan ekonomi masyarakat pedesaan dengan model agroestate berbasis kelapa sawit.

Tanjung, M. S. M. T. P., Zulyadi, R., & Siregar, T. (2023). Implementasi Undang-Undang Perkebunan dalam Penanganan Pencurian Hasil Kebun Kelapa Sawit di Wilayah Hukum Polres Langkat. Journal of Education, Humaniora and Social Sciences (JEHSS), 5(3), 1981–1995. https://doi.org/10.34007/jehss.v5i3.1447

Zai, O., Sibuea, M. B., & Dalimunthe, A. G. (2023). Jurnal Ilmiah Pertanian ( JIPERTA ) Analisis Pemasaran Kelapa Sawit Rakyat dengan Model Structure Conduct and Performance ( SCP ) di Kabupaten Labuhanbatu Utara Marketing Analysis of People ’ s Palm Oil with the Structure Conduct and Performance ( SCP ) M. 5(1), 1–15. https://doi.org/10.31289/jiperta.v5i1.1637




DOI: https://doi.org/10.31289/jiperta.v7i1.5299

Refbacks

  • There are currently no refbacks.


Fakultas Pertanian
Universitas Medan Area
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License