The Influence of Product Innovation and Prices on The Purchase Intention of Vivo Handphone Products in Anita Posel Pancur Batu Store

Said Maulana Ishak Sirait, Amrin Mulia Nasution, Sugito Sugito

Abstract


This study aims to find out whether Product Innovation has a significant effect on the intention to buy vivo cellphone products at the Pancur Batu anita cellphone shop, and to find out whether the price has a significant effect on the purchase intention of vivo cellphone products at the Pancur Batu cellphone anita store. The population in this research is the consumer of anita handphone shop. The sample in this study was 71 respondents using multiple linear regression analysis. The results of this study can be seen that Product Innovation (X1) has a significant positive effect on the purchase intention of vivo cellphone products at the Pancur Batu anita cellphone shop, Price (X2) has a significant positive effect on the purchase intention of vivo cellphone products at the Pancur Batu cellphone anita store.

Keywords


Product Innovation; Price; Purchase Intention

Full Text:

PDF

References


------------ (2015). Research & Development Methods. Bandung : Alphabeta.

Adhiza Atmaja. 2016. The Influence of Brand Community, Brand Trust, and Brand Awareness on Brand Loyalty (Case Study on JKT48 Brand Community in Indonesia)

Aribowo, A., Lubis, A., & Sabrina, H. (2020). Pengaruh Loyalitas Dan Integritas Terhadap Kebijakan Pimpinan Di Pt. Quantum Training Centre Medan. Jurnal Ilmiah Manajemen Dan Bisnis (Jimbi), 1(1), 21-30

Astika, P., Marbun, P., & Tarigan, E. (2020). Pengaruh Kepemilikan Saham Dan Corporate Social Responsibility Terhadap Nilai Perusahaan Pada Perusahaan Manufaktur Yang Terdaftar Di Bei Periode 2013-2017. Jurnal Ilmiah Manajemen Dan Bisnis (Jimbi), 1(1), 161-170

Atrizka, D., Lubis, H., Simanjuntak, C. W., & Pratama, I. (2020). Ensuring Better Affective Commitment and Organizational Citizenship Behavior through Talent Management and Psychological Contract Fulfillment: An Empirical Study of Indonesia Pharmaceutical Sector. Systematic Reviews in Pharmacy, 11(1), 545-553.

Br Tarigan, J. (2020). Pengaruh Current Ratio (Cr) Dan Debt To Equity Ratio (Der) Terhadap Harga Saham Pada Pt Fast Food Indonesia Tbk Yang Terdaftar Di Bursa Efek Indonesia Periode Tahun 2011-2017. Jurnal Ilmiah Manajemen Dan Bisnis (Jimbi), 1(1), 81-90

Candrasa, L., Cen, C. C., Cahyadi, W., Cahyadi, L., Pratama, I., (2020). Green Supply Chain, Green Communication and Firm Performance: Empirical Evidence from Thailand. Systematic Reviews in Pharmacy, 11 (12), 398-406. doi:10.31838/srp.2020.12.65

Danilwan, Y., Dirhamsyah., Pratama, I. (2020). The Impact of Consumer Ethnocentrism, Animosity And Product Judgment On The Willingness To Buy. Polish Journal of Management Studies 2020; 22 (2): 65-81.

Danilwan, Y., Isnaini, . D. B. Y. & Pratama, . I. (2020) Psychological Contract Violation: A Bridge between Unethical Behavior and Trust. Systematic Reviews in Pharmacy, 11 (7), 54-60.

Danilwan, Y.; Isnaini, D. B.; Pratama, I.; Dirhamsyah, D. 2020. Inducing organizational citizenship behavior through green human resource management bundle: drawing implications for environmentally sustainable performance. A case study, Journal of Security and Sustainability Issues 10(Oct): 39-52.

Girsang, M., & Syahrial, H. (2021). Pengaruh Kepemimpinan dan Kecerdasan Emosional Terhadap Kinerja Karyawan Pada Persahaan Umum Perumahan Nasional Regional 1 Medan Sumatera Utara. Jurnal Ilmiah Manajemen dan Bisnis (JIMBI), 2(1), 9-21. doi:https://doi.org/10.31289/jimbi.v2i1.461

Harahap, A. (2020). Pengaruh Pengembangan Sumber Daya Manusia Dan Komitmen Organisasi Terhadap Kinerja Karyawan Pt.Ikapharmindo Putramas Cabang Medan. Jurnal Ilmiah Manajemen Dan Bisnis (Jimbi), 1(1), 11-20.

Harun Al-Rashid (2018). The Influence of Product and Price Innovation on Purchase Decisions for Yamaha Motorcycles in South Tangerang City. Amik BSI Jakarta

Hasibuan, H. (2020). Pengaruh Komitmen Dan Profesionalisme Terhadap Kinerja Karyawan Pada Yayasan Pondok Pesantren Syekh Muhammad Dahlan Aek Hayuara Sibuhuan. Jurnal Ilmiah Manajemen Dan Bisnis (Jimbi), 1(1), 71-80

Hutagalung, J. (2020). Pengaruh Moral Kerja Dan Koordinasi Terhadap Kinerja Karyawan Pada Pt.Welling Tapioka Jaya, Serdang Bedagai Sumatera Utara.. Jurnal Ilmiah Manajemen Dan Bisnis (Jimbi), 1(1), 91-100

Izar, J., Nasution, M. M., & Ratnasari, M. (2020). Assertive Speech Acts in Mata Najwa Program of Episode Gare-Gare Corona. Lexeme: Journal of Linguistics and Applied Linguistics, 2(1), 53-58.

Kotler, Philip and Gary, Armstrong. 2012. Marketing Principles 13th Edition Volume 1. Jakarta: Erlangga

Kotler, Philip and Kevin Lane Keller. 2008. Marketing Management, Volume II. Jakarta: PT. The Brilliant Jaya Tiger.

Kotler, Philip and Kevin Lane Keller. 2009. Marketing Management, Jakarta: PT. Index.

Kotler, Philip. 2002. Marketing Management. Translated by Bob Sabran. Second volume, Millennium Edition. PT. Prenhallindo, Jakarta.

Kotler, Philip. 2005. Marketing Management, Volume I. Jakarta: PT Index Gramedia Group.

Kotler, Philip. Dan Keller. 2007. Marketing Management 12th Edition Volume 2. Jakarta: PT Index.

Kotler, Philip. et al., 2012. Asian Perspective Marketing Management 1st Edition, Yogyakarta: Andy

Kumar, D., Pratama, I., Muneer, S. (2015). Role of psychological factors in individuals investment decisions. International Journal of Economics and Financial Issues, 2015, 5, pp. 397-40

Lovenda, E., Lubis, A., & Syahriandy, S. (2020). Pengaruh Pendelegasian Wewenang Dan Tanggung Jawab Terhadap Efektivitas Kerja Pegawai Pada Dinas Kesehatan Provinsi Sumatera Utara. Jurnal Ilmiah Manajemen Dan Bisnis (Jimbi), 1(1), 51-60

Nanda Mahardika (2016). The Influence of Innovation and Price on Merchandis Repurchase Interest.

Nurmitasari Putri (2017). The Influence of Product Innovation and Price on Interest in Buying 4G LTE Karu at STIE WIDYA WIWAHA YOGYAKARTA. Research journal

Pratama, I. (2022). Tata Kelola Perusahaan dan Atribut Perusahaan pada Ketepatan Pelaporan Keuangan: Bukti dari Perusahaan yang Terdaftar di Bursa Efek Indonesia. Journal of Education, Humaniora and Social Sciences (JEHSS). 4 (3): 1959-1967

Pratama, I., Che-Adam, N., Kamardin. N. (2019). Corporate social responsibility disclosure (CSRD) quality in Indonesian public listed companies. Polish Journal of Management Studies, 20 (1), 359-371.

Pratami, A., Feriyanto, N., Sriyana, J., & Pratama, I. (2022). Are Shariah Banking Financing patterns pro-cyclical? An Evidence from ASEAN Countries. Cuadernos de Economía, 45(127), 82-91.

Riza Fakhri (2016). The effect of product innovation and price on purchasing decisions for Honda Supra x 125 motorcycle

Roni Afrianto Hutapea (2016). The Effect of Product Quality and Price on Telkomsel Prepaid Card Customer Satisfaction on Students of the Faculty of Economics, ASAHAN University

Saragih, J., Pratama, I., Wardati, J., Silalahi, E. F., & Tarigan, A. (2020). Can Organizational Justice Dimensions Mediate Between Leader Mindfulness and Leader-Member Exchange Quality: An Empirical Study in Indonesia Pharmaceutical Firms. Systematic Reviews in Pharmacy, 11(2), 545-554.

Saragih, J., Tarigan, A., Pratama, I., Wardati, J., Silalahi, E. F. (2020). The Impact of Total Quality Management, Supply Chain Management Practices and Operations Capability on Firm Performance. Polish Journal of Management Studies, 21 (2), 384-397.

Sibuea, M. B.; Sibuea, S. R.; Pratami, A.; Pratama, I.; Nasution, R. 2020. Is business friendliness enhancing energy consumption in the ASEAN region?, Journal of Security and Sustainability Issues 9(M): 409-419.

Silitonga, K. A. A., Ahmad, . F., Simanjuntak, . C. W. & Atrizka, . D. (2020) Exploring the nexus between the HR practices and work engagement: The mediating role of Job Demand. Systematic Reviews in Pharmacy, 11 (7), 342-351. doi:10.31838/srp.2020.7.53

Sinaga, S. (2020). Pengaruh Struktur Modal Dan Profitabilitas Terhadap Nilai Perusahaan Pada Pt. Astra Agro Lestari Tbk Di Bei Periode 2011-2017. Jurnal Ilmiah Manajemen Dan Bisnis (Jimbi), 1(1), 191-200

Siregar, P., Siregar, M., & Lks, I. (2020). Pengaruh Kerjasama Tim Dan Kompetensi Terhadap Kinerja Perawat Rumah Sakit Permata Bunda Medan. Jurnal Ilmiah Manajemen Dan Bisnis (Jimbi), 1(1), 151-160

Sugiyono. (2014). Research & Development Methods. Bandung : Alphabeta.

Suhendi, H., & Anggara, S. (2010). Organizational behavior. Bandung: Faithful Library.

Sujianto., Yuliani, F., Syofian., Saputra, T, Pratama, I. (2020). The Impact of The Organizational Innovativeness On The Performance Of Indonesian Smes. Polish Journal of Management Studies 2020; 22 (1): 513-530.

Susilawati, E., Khaira, I., & Pratama, I. (2021). Antecedents to Student Loyalty in Indonesian Higher Education Institutions: The Mediating Role of Technology Innovation. Educational Sciences: Theory & Practice, 21(3), 40-56.

Sutrisno, E. (2011). Human Resource Management, Third Edition. Jakarta: Kencana Prenada Media Group.

Syakhiya, N. (2020). Pengaruhrasio Aktivitas Terhadap Kinerja Keuangan Padaperusahaan Food And Beverages Yang Terdaftar Di Bursa Efek Indonesia (Bei). Jurnal Ilmiah Manajemen Dan Bisnis (Jimbi), 1(2)

Tambunan, R. W., Muchtar, M., Agustian, P., Salim, A., Aisyah, L., Marpaung, B. A., & Nasution, M. M. (2018). Critical discourse: Applying Norman Fairclough theory in recep Tayyip Erdoğan’s balcony speech. Proceedings of ISELT FBS Universitas Negeri Padang, 6, 174-183.

Tarigan, R. S. (2016). Manual Procedure Petunjuk Penggunaan Elearning. uma. ac. id.

Tarigan, R. S. (2017). Manual Procedure Petunjuk Penggunaan Academic Online Campus (AOC).

Tarigan, R. S. (2018). Manual Procedure Petunjuk Penggunaan Sistem Informasi Program Studi (SIPRODI).

Tarigan, R. S., Azhar, S., & Wibowo, H. T. (2021). Manual Procedure Petunjuk Penggunaan Aplikasi Registrasi Asrama Kampus.

Tarigan, R. S., Wasmawi, I., & Wibowo, H. T. (2020). Manual Procedure Petunjuk Penggunaan Sistem Tanda Tangan Gaji Online (SITAGO).

Wardhani, I. I. Pratami, A., & Pratama, I., (2021). E-Procurement sebagai Upaya Pencegahan Fraud terhadap Pengadaan Barang dan Jasa di Unit Layanan Pengadaan Provinsi Sumatera Utara. Jurnal Akuntansi dan Bisnis: Jurnal Program Studi Akuntansi. 7 (2): 126-139

Wulandari Kusuma Dewi (2019) The Effect Of Product Innovation On Repurchase Intention Is Mediated By Consumer Satisfaction. E-Journal Of Management Vol 8.

Yuvira, I., Siregar, M., & Sabrina, H. (2021). Pengaruh Harga Dan Diferensiasi Produk Terhadap Keputusan Pembelian Sepeda Motor Suzuki Satria Fu Di Medan Sumatera Utara. Jurnal Ilmiah Manajemen Dan Bisnis (Jimbi), 2(1), 81-85. Doi:Https://Doi.Org/10.31289/Jimbi.V2i1.485




DOI: https://doi.org/10.31289/jimbi.v3i1.994

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)

Fakultas Ekonomi dan Bisnis, Program Studi Manajemen
Universitas Medan Area
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License