Analisis Sistem Pemasaran Bubuk Kopi Sidikalang

Riki Andika Sinamo, Marizha Nurcahyani

Abstract


Dairi Regency, especially Sidikalang, is known as one of the best coffee-producing areas in Indonesia. This study aims to analyze Sidikalang's coffee powder marketing system, including distribution channels, marketing costs, profit margins, and marketing efficiency at various levels of the distribution chain. The research method used is quantitative descriptive analysis with a survey approach to farmers, coffee powder producers, and intermediary traders. The results of the study show that there are three main channels of marketing Sidikalang coffee powder, with significant differences in terms of profit margin and marketing efficiency.


Keywords


Sidikalang Coffee; Analysis; Marketing Strategy.

Full Text:

PDF

References


Ariningsih, E. (2020). Analisis saluran dan efisiensi pemasaran kopi di Kabupaten Temanggung. Jurnal Agribisnis Indonesia, 8(1), 56–65. https://doi.org/10.29244/jai.2020.8.1.56-65

Badan Pusat Statistik. (2023). Statistik kopi Indonesia 2023. Jakarta: Badan Pusat Statistik.

Food and Agriculture Organization. (2021). World Coffee Market Trends and Projections. FAO.

Kementerian Pertanian Republik Indonesia. (2022). Laporan Produksi dan Pemasaran Kopi Nasional. Jakarta: Kementerian Pertanian RI.

Novita, R., & Nugroho, B. A. (2021). Penguatan koperasi dalam meningkatkan daya saing kopi lokal di pasar global. Jurnal Sosial Ekonomi Pertanian, 20(2), 75–83. https://doi.org/10.25077/josep.20.2.75-83.2021

Prabowo, S., & Hastuti, D. R. (2018). Dampak panjang rantai distribusi terhadap pendapatan petani kopi. Jurnal Ekonomi Pertanian dan Agribisnis, 2(3), 130–138. https://doi.org/10.21776/ub.jepa.2018.002.03.2

Purnamasari, D., & Syahza, A. (2023). Efisiensi rantai pasok kopi di Provinsi Sumatera Utara. Jurnal Ilmu Ekonomi dan Pembangunan, 23(1), 31–40. https://doi.org/10.24114/jiep.v23i1.34521

Setiawan, D., & Astuti, S. P. (2022). Transformasi digital dalam pemasaran kopi: Studi pada petani muda di era industri 4.0. Jurnal Inovasi Agribisnis, 10(1), 14–25. https://doi.org/10.22146/jinagri.93719

Siregar, R. F., & Simanjuntak, P. (2019). Analisis margin pemasaran dan efisiensi distribusi kopi Arabika Gayo. Jurnal Manajemen Agribisnis, 17(2), 101–109. https://doi.org/10.17358/jma.17.2.101

Suryani, D., & Cahyono, E. P. (2018). Efisiensi saluran pemasaran produk pertanian: Studi kasus pada petani kopi di Jawa Barat. Agriekonomika, 7(1), 45–54. https://doi.org/10.21107/agriekonomika.v7i1.3891

Susilowati, S. H., & Rahayu, S. (2021). Strategi pemasaran kopi Arabika melalui pendekatan bauran pemasaran di era digital. Jurnal Ilmu Pertanian Indonesia, 26(3), 175–182. https://doi.org/10.18343/jipi.2021.26.3.175

Wahyuni, S., & Rahman, A. (2022). Pengaruh pemanfaatan platform digital terhadap pemasaran produk pertanian skala UMKM. Jurnal Agritech, 42(4), 221–230. https://doi.org/10.22146/agritech.71187

Wijayanti, N., & Hariyanto, T. (2020). Analisis pemasaran kopi Arabika berdasarkan preferensi konsumen. Jurnal Agrisep, 21(2), 87–95. https://doi.org/10.31186/jagrisep.21.2.87-95




DOI: https://doi.org/10.31289/agrisains.v7i1.6016

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Program Pascasarjana Magister Agribisnis
Universitas Medan Area
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License