Vol 5, No 1 (2024)

Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI

DOI: https://doi.org/10.31289/jimbi.v5i1

Table of Contents

Articles

Pengaruh Content Marketing Dan Event Marketing Terhadap Brand Image Honda Pada Masyarakat Kelurahan Mangga, Medan
10.31289/jimbi.v5i1.4320
Ester Siburian, Haryaji Catur Putera Hasman
PDF
1-12
Pengaruh Green Product Dan Green Promotion Terhadap Keputusan Pembelian Produk Tupperware (Studi Kasus Di Kisaran)
10.31289/jimbi.v5i1.4321
Citani Sriratu Novita, Alfifto Alfifto
PDF
13-21
Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Loyalitas Konsumen Pulma House Medan
10.31289/jimbi.v5i1.4322
Chantika Mayzira, Hery Syahrial
PDF
22-33
Pengaruh Social Media Marketing dan Brand Awareness Terhadap Loyalitas Pelanggan Pada Produk Madame Gie di Binjai
10.31289/jimbi.v5i1.4323
Devi Elsita Br Sebayang, Indawati Lestari
PDF
34-42
Pengaruh Service Quality Dan Social Media Marketing Terhadap Kepuasan Konsumen (Studi Kasus di Suara Coffee & Space Sei Agul Ujung)
10.31289/jimbi.v5i1.4325
Roudhatul Dea Ersada Br. Tarigan, Khairunnisak Khairunnisak
PDF
43-52
Pengaruh Experiental Marketing Dan Servicescape Terhadap Loyalitas Konsumen (Studi Kasus : Di Setia Coffee & Billiard Medan Helvetia)
10.31289/jimbi.v5i1.4326
Farhana Putri, Wan Suryani
PDF
53-61
Pengaruh Lokasi dan Kelengkapan Produk Terhadap Keputusan Pembelian Konsumen di toko Sehati Jaya
10.31289/jimbi.v5i1.4331
Elda Marina Nasution, Finta Aramita
PDF
62-71
Pengaruh Pengetahuan Lingkungan Dan Persepsi Green Economy Terhadap Minat Green Entrepreneurship Anggota Umkm Seroja Kabupaten Deli Serdang
10.31289/jimbi.v5i1.4332
Erisa Br Ginting, Dahrul Siregar
PDF
72-79
Pengaruh Negara Asal Terhadap Keputusan Pembelian Mie Neoguri Di Mandiri Express Mart Medan
10.31289/jimbi.v5i1.4333
Rena Uthami Saragih, Alfifto Alfifto
PDF
80-89
Pengaruh Strategi Bersaing dan E-Commerce Terhadap Keberhasilan Usaha
10.31289/jimbi.v5i1.4334
Alfin Aldino, Finta Aramita
PDF
90-98
Pengaruh Display Produk dan Store Atmosfer Terhadap Impulse Buying Melalui Emotional Response Sebagai Variabel Intervening Pada Customer Matahari Medan Fair
10.31289/jimbi.v5i1.4335
Yeni Anggriani Sijabat, Wan Rizca Amelia
PDF
99-107
Dampak Program Pemulihan Layanan terhadap Loyalitas Pelanggan di Industri Logistik
10.31289/jimbi.v5i1.4336
Wan Suryani, Wan Rizca Amelia, Dwi Bhakti Iriantini
PDF
108-117
Pengaruh Social Media Advertising Terhadap Purchase Intention Sportswear Merek Lokal Yang Dimediasi oleh Brand Trust Di Bandung Raya
10.31289/jimbi.v5i1.4337
Eka Septiarini, Ceha Muthiah, Charlina Sari
PDF
118-126
The Effect of Compensation, Leadership, and Work Environment on Job Satisfaction of Employees of The Mangga Village Office, in Medan Tuntungan Sub-District
10.31289/jimbi.v5i1.3692
Ucok Syahputra Sani, Iman Nurholisr, Mhd Khairul Tammimi, Elsi Ardini, Nur M. Ridha Tarigan, Yusrita Yusrita
PDF
127-132
The Influence of Work Facilities, Teacher Teaching Discipline, and Work Motivation on Teacher Performance at Madrasah Aliyah State (MAN) Dairi
10.31289/jimbi.v5i1.3694
Ria Syasmita, Bambang Bambang, Muhammad Taufik, Erwin Erwin, Tengku Ahmad Helmi, Sri Rahayu
PDF
133-139
The Influence Of Social Interaction, Skills, And Supervision On The Performance Of Employees At Batu Bara District Human Resources
10.31289/jimbi.v5i1.3695
Sofian Hadi, Rama Desfika, Muhammad Azwar, M. Sumihar Sirait, Safrida Safrida, Zenni Riana
PDF
140-147
Influence of Work Environment, Compensation on Employee Performance at The Pratama Medan Belawan Tax Services Office
10.31289/jimbi.v5i1.3697
Dewi Afrina Br Sihite, Ariyanto Tinendung, Sri Rahayu Wijoyo Kusumo, Yolanda Amelia, Hasrita Lubis, Zulkifli Siregar
PDF
148-154